Content validation! What is it? Sounds boring. Our current content delivery system is pay-for-play schematic in that advertisers usually pay to be a part of, or featured alongside, a piece of valuable content. While this system worked great in the 70’s, it is ill-suited for the decentralized nature of the digital era.
Today, there is a serious need for a new way of delivering content to the masses. Something based on the quality of the content, rather than the marketing budget. Much of this seems like idealism but I was recently made aware of how blockchain is already addressing this problem. This lead to spending the best part of my morning researching how blockchain was being employed in content delivery systems. Here’s what I found out:
There are a few approaches to this problem. Some of the most original concepts I discovered were the platforms Primas, Steemit and Authorship.com. Each of these platforms utilizes a content-driven ecosystem that rewards content developers for their contributions. This is a cool concept as blockchain technology inherently provides the content developer with an immutable record of the contents creation. This could be used to prove ownership of the content if it were even needed.
There are still important technological advancements that must occur for platforms such as these to flourish in the cryptocommunity. As it stands now, the marketing for these platforms is seriously lagging when compared to advertiser funded platforms.
The concept of a having a ranking system for content is nothing new but the integration of blockchain technology makes it possible for the first time in history, to get an accurate and instant consensus.
There is a secret war raging right in front of your eyes every day and you never notice. This is the never-ending battle for your attention and it has been intensifying over the last 5-years as high-speed data is now readily available for most people.
In the era of social media, it is all about getting an emotional reaction from an individual, rather than providing them with meaningful and trustworthy content. Platforms such as YouTube have even started adding more time grabbing protocols such as autoplay for the next vide. All of this is a continuation of the battle for your attention and it is degrading the quality of content the internet is providing.
In the past, there have been many platforms that functioned on a voter based system to provide users with quality content. These websites served as a private hub for individuals looking for more relevant and precise data. While this process has proven to be effective, the addition of blockchain technology can make this process automated.
Fuelling this out of control fire for your attention is a click/view based content delivery system. Platforms such as YouTube base the content you are presented on a number of factors, one of the main being the number of views the video already has. This furthers “shock” medias purpose and is one of the main reasons that your timeline is filled with clickbait and other rubbish. This economic system raises questions about what is ‘value’ and how should we incentivise people to create value – should it be through numbers of clicks/views or should it be through genuine peer recommendation? It is this alternative system that platforms like Primas and steemit are trying to promote.
It appears that blockchain technology can provide content creators with a plethora of much-needed fixes to issues currently experienced in the digital era. Plagiarism and unauthorized content usage are serious issues that need to be addressed in order for the internet to develop in a meaningful manner. This is an area Primas has focused on technically integrating whereas steemit seems to be content with user reporting.
Platforms such as [Steemit](http://Steemit.com), [Primas](https://primas.io), and Authorship are providing content creators with more protection and greater flexibility. Hopefully, in the future, we will see more content creation-focused platforms enter the market space.