The blockchain has the ability to cut out the middleman within platforms due to its decentralized nature. For advertisers or authors, this would mean to distribute their content straight to the desired user without the need for a third party platform (google ads, facebook etc) that usually take a good amount of fees. Ad fraud has been one of the biggest issues in the industry according to some data, marketers do not receive an accurate ROI of their ads.
- Marketers lost $7.2 billion to digital ad fraud in 2016 (WhiteOps, 2016)
- For every $3 spent on digital ads, fraud takes $1 (Adage.com, 2015)
The problem is getting worse, so projects like Basic Attention Token and DATx are coming up with a solution via the blockchain to solve such issues.
DATx (currently trading on HADAX and HitBTC) is a new blockchain, that is in collaboration with the QTUM Foundation and Avazu (a leading advertising platform with global coverage). Their goal is to build a win-win revolutionary decentralized advertising ecosystem so that all users can actively participate in the ecosystem built. Their combination of AI, big data, and blockchain technology will help advertisers cut through all the fragmented clutter of user behavioral data to accurately target users and by delivering advertisements that are meaningful to them. Long are the days that users have to skip through clustered and unwanted ads to check content they like.
Recently they were announced to be featured in the prolific Huobi Talks show that airs every Thursday at 12:00 (GMT+8) and goes in depth about up and coming projects, their roadmaps, technology, vision etc. The problem with many projects is their low focus on communicating their products, Huobi Talks aims to fix the issue of little to none information about blockchain projects in English and distribute airdrops for viewers to get attached to the respective project.
What other do blockchain advertising project you disrupting the marketing industry?
Disclaimer- this is in no way promoting the project above, this is an informational article covering blockchain/advertising projects. Please do your own research and due diligence before investing in cryptocurrencies due to their volatile nature.